One of the choices in life when you are a blogger, is to figure out what you like on your blog the most. Mainly, not just content but how it displays. How does it drive inspiration and entertain your users. If you ware not doing that (entertaining) you are missing a key element. So having the right theme, is really important not only to the experience but your brand.
If you did not know, WordPress as a Blogging platform has become much more than just a blog. I have setup on WordPress websites using Woo-commerce (the largest eCommerce platform on the planet). One of them, the guy actually requested we shut down the website because it was driving TOO much business and orders and he could not keep up. So he stuck it out with eBay only.
Every business owner, blogger and hobbyist usually has that “look” in mind. Sometimes, when customers come to me for a design – I try to lead them to simplicity. I ask them to go out and take a look at other websites they like and admire. Through this process, it can be really frustrating to find the right look. However once someone decides on the look, the next step is to find what theme the website is running (if it is a WordPress website). A simple tool if you did not know to find out what kind of theme a site is running is located at: https://whatwpthemeisthat.com.
A free and simple tool to use, allows you to plugin any URL and identify what the base theme is. Keep in mind, some websites are heavily modified and require additional development to make them look what you see. So be prepared that if you do buy a theme you saw used elsewhere, make sure to look at the demo sites prior to purchase.
Also if there are reviews to see how happy people are with the sites performance. You can also take a quick look at the demo sites, and the example sites running the theme. and see how they stack up. If you get a theme that loads really slowly, that does not help your Google ranking. You can check this tool from Google to validate the performance of the website you are looking at. It is not 100% foolproof but it is an indicator.
I hope this helps you out thinking about the design and the theme you are using. Some of these tools are critical to getting you exactly where you want to be.
Until next time!